What is SEO? To understand what SEO is, it’s necessary to know how search engines like Google, Bing, and others work. How do they determine their search rankings? Imaginably, there are a vast amount of websites out there which cover similar topics. A search engine like Google, indexes web pages (if not otherwise determined) – Imagine it as one of those old, yellow phone books, only in a digital format. Once you create a website, search engine bots crawl your website to understand the information it contains and index it accordingly, so that it appears in related search results. Search engine bots now are capable of understanding contextualized information (text, structure, and non-text content) on your website and index based on different factors, such as relevance and authority. This is where search engine optimization comes into play. SEO refers to the process of making your site better for search engines. It’s about optimizing websites so that search en...
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1. Profile Pages Twitter, Facebook and LinkedIn all allow you to customize a profile page that provides details about your company. This page is a prime opportunity to use SEO. Using prime keywords and key phrases makes it easy for others to find you using relevant search terms. SEO on your Facebook page also helps it rank on major search engines. 2. Facebook Posts Individual Facebook posts are also indexed by search engines (provided your page is public). Posting about your products or services, or relevant industry-related information, is a great way to utilize additional keywords and key phrases. Consumers might not necessarily be searching for your particular company, but if they search for keywords related to a product or service you talk about, your post may come up in the search results. 3. Twitter Hashtags Hashtags can be used in blog posts, Facebook posts and, of course, tweets. While you wouldn’t ordinarily think of a hashtag as SEO, it works pretty much the same — help...
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