Akash Blog Poradah

 What is Search Engine Marketing (SEM)? Search engine marketing (SEM ) is a type of Internet marketing strongly focused on the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may adopt search engine optimization (SEO), which changes or alters website content and site architecture to achieve a higher ranking in search engine results pages to improve pay-per-click (PPC) listings. Why is SEM Vital? The number of consumers researching and shopping for products online continues to rapidly increase. And this increase subsequently demands that product owners seek innovative ways to get their customers. Hence, search engine marketing has become a vital online marketing strategy for increasing the reach of a business. In fact, the majority of novel visitors to a website discover it after they’ve completed a query using the search engine. In search engine marketing, advertisers pay for impressions that resul...

  Determine Who Your Customers Are Guest blogging isn’t going to help you very much until you know who your audience is. How can you hit a target if you don’t know where to aim? Are you looking for grandmas living in Florida? Teenagers applying for colleges? Small business owners who want more customers? Take some time to think about who would find the most value from your content, products, or services. Remember,  if you try to write for . (Open Link in new window) Determine Where Your Customers Are After you’ve determined who your customers are, you’ve got to figure out where your target audience is. Where do they “hang out” online? What do they read? You want to figure out what sites your customers visit and which are relevant to your products, services, and content. Here are a few ways to figure out what your customers are reading. Customer Development Interviews Sometimes it’s as simple as just asking your customers. Asking your customers what they read is ...